theWorkbook launches Audition Ratio for casting performance

theWorkbook has launched Audition Ratio, a new metric inside paired dashboards for agents, managers and talent that tracks 30-day conversion from submissions to audition requests. The rollout aims to give casting teams and actors a shared, data-driven way to improve discoverability and booking outcomes.

Why it matters: - The Audition Ratio is designed to give the casting business a single performance metric similar to baseball’s on-base percentage. - The new dashboards are built to help agents, managers and talent measure what leads to audition requests, not just submissions. - theWorkbook says the tool can improve how talent markets itself and how representatives manage rosters.

What happened: - theWorkbook launched the Audition Ratio today inside two dashboards: Roster Performance for agents and managers, and myPerformance for talent. - The metric measures the past 30-day conversion of submissions to audition requests. - The score is benchmarked against the global anonymized pool of actors on the platform. - Susan Fox, founder and CEO of theWorkbook, compared the metric to the Moneyball approach to finding overlooked value. - John McLean, president and COO of theWorkbook, said the paired dashboards give agents, managers and talent the same data in different views.

The details: - Roster Performance shows conversion patterns across an entire roster, including submissions, audition requests and bookings. - myPerformance gives represented and self-represented talent a Results, Insights and Actions coaching loop. - Each talent screen is meant to end with a specific next step. - An example in the launch shows a profile appearing in 20 casting director searches in one week, with 37% of those searches using skills as a filter and no skills listed on the profile. - theWorkbook said every search appearance, profile open and audition request flows into the agent’s view. - The company said talent does not see what an agent submits them for; talent sees only the auditions that come in. - The system is built on a shared data spine across both dashboards.

Between the lines: - The launch frames casting as a measurable performance business, not just a relationship-driven one. - By showing talent more of the funnel, theWorkbook is trying to align actors and representatives around the same numbers. - The platform is also positioning itself as a coaching tool, not only a database. - Several industry users offered support, including a manager, a casting director, a talent agency founder and a working actor-producer.

What they said: - Jason Shapiro of Strand Entertainment said Audition Ratio is “the on-base percentage for our business” and puts agents and talent on the same playbook. - Casting director Carla Hool said theWorkbook gives actors feedback they have long lacked. - Ramona Pitera, founder of a talent agency, said the metrics help prepare actors for the right opportunities. - Elysia Rotaru, a working actor and producer, called myPerformance a “game changer.”

What’s next: - theWorkbook says the Audition Ratio will be available every day in both dashboards. - Talent can use the coaching loop to make updates and watch for improved results over time. - The platform will continue linking talent activity to agent and manager performance inside the same system.

The bottom line: - theWorkbook is betting that a single shared metric can make casting more transparent, more actionable and easier to manage across the whole roster.